Make a Name for Yourself

I wake up to the annoying ring of my Panasonic alarm clock and reach over to slam it down in hopes of making the pain in my ears stop. After mustering up the energy and willpower to crawl out of bed, I head to the shower where I slather with Old Spice body wash and wash my hair with Suave shampoo. Immediately after my shower I brush my teeth with Crest toothpaste and an Oral B toothbrush.

I move on to pouring a glass of Minute Maid orange juice and eating my Cinnamon Toast Crunch cereal (because you are never too old for the best tasting cereal on the planet!) for breakfast. Once I have gathered all of my work documents and place them inside my Samsonite briefcase I walk to my Toyota Tundra, put the key in the ignition and start the engine. While I take a 20-minute drive to work I listen to the latest Mumford and Sons song on my new Bose speakers.

Once I arrive at work I take the elevator to the 3rd floor and proceed down the dim lit halls that I have walked all too often, with the same feeling of repetition.


On the way to my office I run into my boss’ secretary, whom has worked in the same building as myself for the past six months. She proceeds to introduce herself and ask what my name is. Her politeness is genuine and so is her lack of familiarity with who I am.

When I sit down at my desk, my Dell computer tells me to input my username…

Will you make a brand name for yourself? Or be the generic version that didn’t quite live up to the memorable potential you are capable of?

 Ben Heydt is the Media Director for The Authenticity Project; you can contact Ben at